Where would you draw the line?

Milton Glaser wrote an article about design ethics and in that created a list of steps, in an attempt to measure on how far he’d go in taking on assignments and  where he would draw the line. He called it his “Road to Hell”.

  1. Designing a package to look bigger on the shelf.
  2. Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
  3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.
  4. Designing a jacket for a book whose sexual content you find personally repellent.
  5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
  6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
  7. Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
  8. Designing a line of T-shirts for a manufacturer that employs child labor.
  9. Designing a promotion for a diet product that you know doesn’t work.
  10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
  11. Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
  12. Designing an ad for a product whose frequent use could result in the user’s death.

What other examples could there be? I’m guessing loads. But how far would you go? Where would you draw the line?

And the manifesto lives on.. on Adbusters the list is now over 88 000 strong. http://www.adbusters.org/network/joinus

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Posted on February 17, 2011, in Manifesto and tagged . Bookmark the permalink. Leave a comment.

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