A society of consumption
“Since blood, birth, and titles of nobility have lost their ideological force, the task of signifying transcendence has fallen to material signs – to pieces of furniture, objects, jewelry… A myth of power, and a myth of origins: whatever it is a man lacks in invested in the object.”
Jean Baudrillard, The System of Objects, 1968
In this book Jean Baudrillard talks about consumerism, and was associated with Marxism because of it, but the difference from Marx’ views was that Baudrillard thought that what used to be a society of production, now was a society of consumption. Consumerism is the main drive. Needs are constructed and all purchases signifies something socially, gives the buyer status.