During his lecture, Neville Broday told us about his project: The Anti-Design Festival, a response to the London Design Festival.
Here is the manifesto:
“We are living in an age where millions of colours became 256. Difference is the enemy. Generic culture hypnotises us all into generic patterns, where control is visibly invisible. Danger is replaced by fear. New means upgrade. Risk is obsolete. Art made money stupid, and money made us fools. We welcome no_use, no_function and no_fear. Anarchy, crash and burn, the new awaits.
From Learning to Earning, and now to Yearning, we have forgotten why we are here. We have lost touch with what made us tick, the fire of creative possibility that once consumed us from within.
Revolutionary thought is but a distant memory. I grew up as part of a generation that thought it could help improve society; that our sole function was to be conscious and to spread that consciousness through creative awareness, exploration, observation and questioning.
This generation was replaced by the Thatcher/Reagan paradigm of Culture=Money. Thinkers became earners, Creatives became entertainers, and a whole dumbed-down generation now feels entitled to success and profit without having to work or think too much.
We are now left with a spiritual hollowness. The belief systems of consumption and commodity have been exposed as empty. Revolution is a distant echo lost in the white noise, and religion has been largely subsumed by globalisation. Virtual experiences have replaced human touch. Analogue culture is now the exotic.
We have managed to create for our children, perhaps for the first time in history, a future which is less hopeful than the one we live in today (…)”