Civil Branding

This is the website that I showed in the peer group meeting. They have their own researches on brands and how it contributes or doesn’t contribute to the society.

And this is their manifesto;

Civil Branding encourages marketing professionals to their brands as a tool for building a better society. The thinking behind the effort can be summarised by the following:

No. 1
We believe that mass communications used for brand-building have the ability to make a profound positive impact on society.

No. 2
As marketers, we can use communications to raise important ideas, promote progressive values and encourage each other to build a more civil society.

No. 3
Promoting messages that bring us together as a society and encourage more civilising ideas helps differentiate the brands we build and contributes toward building a better society.


Posted on February 22, 2011, in Manifesto, Rhetoric. Bookmark the permalink. 1 Comment.

  1. Really interesting website, thanks!

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