Design for Change – Manifesto
Here is a link to a video that really well illustrates what the First Things First and FTF 2000 manifestos are, I believe, all about.
This is Emily Pilloton, a designer who decided to quit her job when she realised that what she was doing wasn’t “the right thing.” She speaks of a “uhuh… moment”, when she suddenly clicked and decided to take the next step.
I believe the FTF texts are all about this “click”, this “uhuh… moment”. Far from being “idealistic”, they are realistic.
They just draw out the evidence of what we, designers, graphic designers… using our skills and experience, are able to do and communicate for and what actually we are mainly doing and communicating for.
It just brings to light what a lot of us already think ; that we have a much greater and important role to play in the society. It just says ” Come on you guys ! Let’s face our responsibilities”.
It is exactly the same thing as she’s saying : design, graphic design, visual communication… is about problem solving and it rarely gets to look at the real problems. It is, not entirely, but highly “misguided” and it needs to be balanced, to change. This is REALITY !
We need to face and take in consideration this “huhu… moment”, this ” that’s wrong” feeling and act upon it.
One’s might think that this is easier said than done. That it is just some of the most powerful designers that can possibly act this way.
Well, well, well, I thought this example was paticularly speaking because Emily Pilloton isn’t a famous, well-known, advertised nor rich designer and yet, not being all this hasn’t stopped her dealing with things that matter.
Yes, it is about thinking, hardworking, time and energy. And yes you might lose money or at least not earn any, and, I’m sorry, but this is no real excuses. Indeed, isn’t it, more or less, already how it is ?
Aren’t you already spending time, energy, struggling and often being underpaid for working on some worthless or trivial purposes ?
BTW this http://poptech.org website is full of interesting videos, projects and people.
Check it out !