Egypt – where ir all begins

What happened in the last month in Egypt, gives this  logo, campaign and slogan a bit of a twist doesn’t it ? the campaign was originally made for the Egyptian Tourist Authority developed by the Cairo office of JWT and aims to establish Egypt as a place where there is more than really big tombs. (posted in Brand New April 7 2010)


Posted on February 22, 2011, in Rhetoric. Bookmark the permalink. 1 Comment.

  1. I know what you mean by twist. The content right? but now take it more visual!
    Bring the image into photoshop and change the blue into red!
    Then we don`t need the second line “where it all begins” anymore.

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