Harder times for the aspiring YouTube celeb?
Google, as owner of YouTube, are now looking to make lots of money from the big audience the site has. They’re looking to launch new channels for 20 already well-established celebrities. In turning the focus on Lady Gaga and others in order to attract viewers to watch new material produced for YouTube specifically, how will that effect the people who hope to burst into stardom or are ‘independent stars’ through this site? Are YouTube/Google turning their back on the people who helped making the site it is?