Do all logos need to be design in a “3D style” now ?
In reaction to Taro post “Minimalist effect in the maximalist market”
I believe logos are being simplified but also always redesigned with a similar axe: “it must feel like it’s 3D or it won’t work!” I don’t know of it’s a good thing but in my point of view I feel they are all looking a bit the same and yes they are more modern and “more like logos should be now” but don’t you prefer the oldest ones? Aren’t they more trustful? Maybe it’s nostalgia and as Neville Brody said in the lecture: “Don’t get nostalgic it doesn’t help graphic design, go forward.” I feel that making logos more like moving and “3D style” is a little bit pointless and sometime used without purpose because for my part we see this change in all the big brands. Does it help them to sell their products? Have their products changed as well as the logo indicates? Maybe. But I don’t know if it’s like a fashion or a real point of view.