What makes Art Art?
Galleries transfere an object into art and the artwork transferes the container into a gallery.
Based on how a gallery is constructed and how the piece of art is arranged it becomes art automatically, not only the building itself, but in the way the work is displayed and the appropriate behavior, nominates the piece of art into art, it is also nominated by the visitor. Art is a widespread term and the most important aspect about art is that it is in the spectators point of view whether he or she considers it to be called art or not. Certainly the philosophy of “White Cube” is supporting this aspect. In that very moment in which the object is placed in a gallery and the way how it is placed leads to a fast recognition. Or how Georges Bataille would say “that it should be taken into account that the rooms and art objects form only the container, the content of which is formed by the visitors. It is this content that distinguishes a museum from a private collection. A museum is like the lungs of a city” The following is a summary by Brian O´Doherty:
“The ideal gallery subtracts from the artwork all cues that interfere with the fact that it is “art”. The work is isolated from everything that would detract from its own evaluation of itself. This gives the space a presence possessed by other spaces where conventions are preserved through the repetition of a closed system of values. Some of the sanctity of the church, the formality of the courtroom, the mystique of the experimental laboratory joins with chic design to produce a unique chamber of esthetics. So powerful are the perceptual fields of force within this chamber that, once outside it, art can laps into secular status. Conversely, things become art in a space where powerful ideas about art focus on them”.
There is a intersting dependence between the gallery and the object which is recognized as artwork in and through the gallery, and the artwork that transferes the container into a gallery – both need the visitor to justify their excistence and to get recognized!