PIG 05049

Modern consumers often lack knowledge of the products they consume and the materials from which they are made. PIG 05049 tracks all the products made from a single Dutch pig, exposing the gap between raw materials and end products.

Do you know how your cosmetics, porcelain, and ammunition are made and where they originate? To take good care of the Earth, basically, the first step is to know where our things come from:

“And a lot of the value you put into an object has to do with knowing where it comes from. Without knowing that, you may not be interested in protecting those origins,” states designer Christien Meindertsma.

PIG 05049 is a piece of communication design developed after three years of research to track all the products made from a single Dutch pig, exposing the gap between raw materials and end products. Christien Meindertsma followed all the products made from that single pig — some being ammunition, medicine, heart valves, brakes, porcelain, cosmetics, and even biodiesel.

The book is primarily a visual statement, keeping text to a minimum and, in an almost surgical way, a pig is dissected in the pages of the book, resulting in a photo book where all 185 products are shown at their true scale (1:1).

The pig is decomposed into seven categories to verify what the body parts are used for. They show how one Dutch pig spreads throughout the world.

For example, collagen is derived from its skin and used for beer and aspirin, so the same pig that gives you a headache after drinking relieves you the next day. Although the combination of bullets and beauty injections in the face if food for thought, collagen is processed in the manufacture of both.

–       – – – – – –  in the picture of the crayon it says: fat- bone fat- fatty acids- crayons

fatty acids derived from pork bone fat are used as hardening agent in crayons and also gives them their distinctive smell.

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Posted on February 25, 2011, in Manifesto. Bookmark the permalink. 1 Comment.

  1. Great concept. I think the idea is very special. its so special to deliver this message without showing visuals of suffering pigs.

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