Piccadilly Circus loses
This “news item” was found yesterday on yahoo’s news page. My first reaction was laughing, but while analyzing this small item I understood how ridiculous the power of brands had become. I wonder if who ever wrote this peice was thinking about the meaning of its header, or was it just pure and fast intuition. Who made whom famous, Piccadilly Circus Sanyo or the other way around ? Who is losing by taking off the sign, The Circus or the corporate ? I believe that the Circus built in 1819 has much more of a narrative to offer than Sanyo. The Piccadily Circus is a London landmark, it was alive, bustling and kicking way before Sanyo was incorporated, and in terms of branding I think that Piccadilly Circus is much stronger than Sanyo, and has a bigger “promise”. I’m sure that there is a Que of corporates waiting for Sanyo to evacuate their sign, but in my heart I know that the real losers are us, fascinated by the next neon to come.