a thought about the web

“web users don’t like to read…they want to keep moving and clicking”

(Jakob Nielsen 2000)


Users of websites have differnt expectaions than those of print.,they expect to feel ‘productive’ not contemplative. They expect to be in search mode and not in processing mode. Users also expect to be disapointed, distracted and delayed by false leads.



Posted on March 28, 2011, in Screen. Bookmark the permalink. Leave a comment.

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