Rhetoric / major project
The area I am interested in researching is the contrast between male / female and how it applies to graphic design. How the male / female target audiences affect the typography, composition / layout and choice of colors of the design.
I plan to examine how the ideas of smooth and rough can be carried through design by experimenting with different surfaces, trying a range of layouts (a more jagged compositon, bolder typeface will be associated with guys, for instance. While a more delicate font, printed on delicate paper, will be associated with girls).
Also, I will experiment with the idea of joining word and image in order to highlight these differences and engage the viewer into questioning the role of stereotypes.