MPP, seminar 02

01. Research Question
“[Students] are not privy to process. They may have the illusion that these things really spring full-blown out of the head of some designer. This is a very unsettling perception for young people, because they struggle with their work.” SAUL BASS (1995) Essays on Design 1: AGI’s Designers of Influence. London: Booth-Clibborn.

What mysteries reside behind the Design Process?

02. Aims and Objectives
I aim to share the struggles, the moments of writer’s block, the tangents that went nowhere and those who led to an exciting new direction.
I intend to reveal the progression of an idea, the influences and methods, the errors, the crossed-out words and the unfinished drawings. The place where mistakes are allowed and experimentation encouraged.
I plan to show a detailed and personal point of view that can help others (students, clients, designers and/or non-designers) to understand and celebrate the design process.

03. Area of Study
[D&R Brief]
Design Process: Investigating practice, methods, media and
Centred on the notion of research into design, this project grouping is based on the exploration of graphic form, methods, materials and craft. Students may choose to work in two or three dimensional design, utilising traditional or cutting edge principles and practices, in order to develop new and innovative graphic methods of communication, tools and processes.

04. Research Methodology
The research will be conducted in four stages:
[stage 01 – preliminary research]
>Primary research:
Registration of my everyday life, as a design student and professional, in a consistent and obsessive way, in the sketchbook/diary/journal/notebook format [container].
Record, collect, document, track the design process from the most ordinary behaviour to the smallest peculiar decision, with written data, to do lists, drawings, time references, collage/clippings of ephemera/memorabilia, etc.
>Secondary research:
FEYNMAN, Richard P.(1992) Surely You’re Joking, Mr. Feynman! Adventures of a Curious Character as Told to Ralph Leighton. London: Vintage Books.
WILSON, Frank R. (1998) The Hand: How Its Use Shapes the Brain, Language, and Human Culture. New york: Pantheon Books.
BEIRUT, Michael (2006) This is My Process. Observatory: Design Observer [Internet] [Accessed 28 May 2001]
BEIRUT, Michael (2008) 26 Years, 85 Notebooks. Observatory: Design Observer [Internet] [Accessed 28 May 2001]
HELFAND, Jessica (2009) Open Letter to Design Students Everywhere. Observatory: Design Observer [Internet] [Accessed 28 May 2001]
MARTIN, Roger (2009) What is Design Thinking Anyway? Observatory: Design Observer [Internet] [Accessed 28 May 2001]
SOAR, Matt (2008) Fail Again, Fail Better. Observatory: Design Observer [Internet] [Accessed 28 May 2001]

[stage 02- intermediate research]
>Primary research:
Description, analysis and organization of findings/discoveries, interpretation and rationale. Use/make information graphics.
>Secondary research:
HERAUSGEBER (2003) Information Design: Source Book. Japan: IIDj Institute for Information Design.

[stage 03- final research]
>Primary research:
Evaluate findings, make a critical reflexion, take conclusions.
Define output, work on the output, conclude output.
Make a visual summary of the entire research undertaken.
Write the project report.
>Secondary research:
COLLINS, Hilary (2010) Creative Research, the Theory and the Practice for the Creative Industries. Lausanne: AVA Publishing.

[stage 04 – presentation]
Present/communicate results.
Postgraduate show.

05. Action Plan:
Weekly schedule/timetable, from June to December, stage 01-04.

06. Resources:
[Books and E-Journals mentioned before]


Posted on May 31, 2011, in Unit 2. Bookmark the permalink. Leave a comment.

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