Category Archives: Manifesto

“THIS IS TOMORROW” 1956 exhibition posters

Posters made for the exhibition wich I find quite interesting because done by different artist from diferent area but on with the same purpous and with a good coherence when you look at themen together. Nice graphic design layout and experimentations no?


“THIS IS TOMORROW” exhibition in the Whitechapel Art Gallery in 1956

Last friday I went to the Withechapel gallery and saw this little room where they retraced “This is tomorrow” exhibition, in this same gallery but, in 1956. It was about the organisation of it: plans, texts, videos, posters, brochures etc. I knew about this exhibition because it had a real impact in those years but I was happy to discover it with real authentic papers (or else) from this period and dig in it.

“Yesterday tomorrow is not today.”

This art exhibition started because at this period as Edward Wrigh said their was a “split between art and design”. All the art profession could participate (architect, painters, sculpture, graphic designers etc.) with their independent creation (made only for this exhibition/ no rules or subject but use of the most modern materials and ideas in new ways) and the final point was to creat one coherent and harmonious environment suggesting a model of multidisciplinary collaboration. They were no presence of interpretation panels or others information so that the visitors had to make their own analysis and judgment. They really wanted to challenge the audience. It’s a moment where art met its public – history of “the exhibition”.  The final section was about advertising and was significant in reviling how the media of the 1950’s celebrated novels and mass-produced products. How these were to influence all areas of life? Permeation of technology and mass culture in everyday life.  The Withchapel Gallery was considered in these years as a “playground of modern art”. (Is it still now?) The modern art was here to “entertain people” and was a “game people wanted to play” (quotes from Lawrence Alloway). It was a new approach to visual arts for this period and was precursory of Pop Art in Britain.

“Man’s visual environment is a mess today because most people have eyes that does not see; they do not feel the need for visual organisation.” Lawrence Alloway

Is that where we are back today? Is a new sort of order needed?  I didn’t feel like those problems were solved in our era and I thought it was important they reinstalled those pieces of work because it made me realised that I needed to think more about all the points they lifted.

Sustainable design

This is an example of sustainable design from a big corporation.

Manifesto reference book

Here is a book I fell on at the Whitechapel Gallery library: “100 Artist’s Manifestos from the futurist to the stuckists” selected by Alex Danchev, Pinguin edition. If someone’s interested in the manifesto area  for the essay I thinks it can help.


video games, computers, and information technology are often blamed for obesity among children. The SmartUs product range is an environment of play, activity, and learning designed for children and families.

One Laptop per Child

also found in the “INDEX:” book

it reminds me of the TED talk we watched in the lecture. So I do think it’s worth while to bring technology to the educational area.

ninety-nine percent of children in developing countries leave school without having touched a computer. The non-profit One Laptop Per Child (OLPC) brings learning, information, and communication to children in developing countries.

… without computer literate populations in developing countries, much of the world will continue to struggle to compete in a rapidly evolving, global information economy with a growing knowledge gap.
… this laptop is a small machine with a big mission. It brings learning, information, and communication to children where education is needed most, in developing countries.

OLPC’s mission is to empower the world’s poorest children through education

One Laptop per Child mission and principles · download videos

We aim to provide each child with a rugged, low-cost, low-power, connected laptop. To this end, we have designed hardware, content and software for collaborative, joyful, and self-empowered learning. With access to this type of tool, children are engaged in their own education, and learn, share, and create together. They become connected to each other, to the world and to a brighter future.

design for democracy

Get Out the Vote, an AIGA Design for Democracy initiative since the 2000 election, enables designers to engage in the public arena by contributing to a coordinated voter mobilization campaign. The 2008 poster campaign builds on the efforts made in 2004, when participants created more than 50,000 AIGA posters that were displayed in public places in communities across the nation and made available as online PDFs for anyone to download, print and post independently.

By motivating eligible citizens to register and turn out on election day, Get Out the Vote fulfills an ongoing AIGA objective of demonstrating the value of design to the public, public officials and business by providing a clear call to action for an activity that is important to everyone.

If you have questions related to Get Out the Vote, please contact us, or learn more about the initiative.



I found this book about INDEX:

below are some of the links to the works

or designers whose projects are featured in the book

Tesla roadster 

Transportation is responsible for more greenhouse gas emissions than any other sector. The Tesla Roadster is an entirely electric vehicle and, thereby, has zero emissons.

It is worth noting that transportation is responsible for more greenhouse gas emissions than any other sector. The issue at hand is the fact that one-third of the world’s CO2 emissions stem from transportation, thus making electrical cars a necessity.

Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles could be awesome–and potentially improve the environment.

The Tesla Roadster is an entirely electric vehicle, with zero emissions and zero-to-100 km/h acceleration in four seconds. The Roadster is the first electric vehicle to incorporate a 350+ km range per charge. With a fuel efficiency equivalent to almost 60 km per liter and gorgeous styling, the Tesla Roadster proves that electric cars can be cool and fun to drive. The battery recharges in three-and-a-half hours, which might raise your electricity bill, but because of its great mileage, driving the Roadster actually costs less than one cent per kilometer.

_ _ _

what I found at:

2008 Tesla Roadster

Tesla’s Roadster is the first zero emission vehicle in production
Ze’ev Drori, President and CEO of Tesla Motors, recently announced the start of regular production of the companies Roadster.

Drori explained in a blog post, “Since my previous communication we have obtained all the required regulatory approvals for the sale of the Roadster in the US and delivered the first production Tesla Roadster. We also set at that time a date of March 17th 2008 for the start of regular production of the Roadster. I am pleased to report to you that we have met this commitment and have begun regular production.”

What’s fascinating is as Tesla manufacturing ramps up, they are taking orders for the 2009 model year. All of the 2008 Roadsters have been reserved. Great news for Tesla, even better news for the electric car industry as a whole. No other company has come this far, actually delivering vehicles to customers. Yes, Tesla has had some hiccups, but they’ve succeeded in jumping through the hoops and are now prepared to continue that success into the next model year.

Here’s the link to put your name on the 2009 wait list.

Tesla Roadster noseTesla Roadster interiorTesla Roadster rear

PIG 05049

Modern consumers often lack knowledge of the products they consume and the materials from which they are made. PIG 05049 tracks all the products made from a single Dutch pig, exposing the gap between raw materials and end products.

Do you know how your cosmetics, porcelain, and ammunition are made and where they originate? To take good care of the Earth, basically, the first step is to know where our things come from:

“And a lot of the value you put into an object has to do with knowing where it comes from. Without knowing that, you may not be interested in protecting those origins,” states designer Christien Meindertsma.

PIG 05049 is a piece of communication design developed after three years of research to track all the products made from a single Dutch pig, exposing the gap between raw materials and end products. Christien Meindertsma followed all the products made from that single pig — some being ammunition, medicine, heart valves, brakes, porcelain, cosmetics, and even biodiesel.

The book is primarily a visual statement, keeping text to a minimum and, in an almost surgical way, a pig is dissected in the pages of the book, resulting in a photo book where all 185 products are shown at their true scale (1:1).

The pig is decomposed into seven categories to verify what the body parts are used for. They show how one Dutch pig spreads throughout the world.

For example, collagen is derived from its skin and used for beer and aspirin, so the same pig that gives you a headache after drinking relieves you the next day. Although the combination of bullets and beauty injections in the face if food for thought, collagen is processed in the manufacture of both.

–       – – – – – –  in the picture of the crayon it says: fat- bone fat- fatty acids- crayons

fatty acids derived from pork bone fat are used as hardening agent in crayons and also gives them their distinctive smell.

a step further

Minerva Cuevas founded Mejor Vida Corp. (Better Life Corporation) in 1998, an enterprise that provides free products and services such as international student ID cards, subway passes, lottery tickets and barcode stickers which reduce the price of food at supermarket chains.

Apart from creating posters, billboards, performances, Cuevas wanted to DO something.

Here is the website